Facebook is getting into the local mobile search area with its new Facebook Nearby effort, and so far I love it for local businesses. Facebook Nearby allows users to find and rate businesses in the local area. Users can review the business, allows them to see where their friends have checked in and can search for local business by name or type. With over 500m mobile users worldwide, encouraging customer use of Facebook Nearby is a no-brainer.
To make sure you can be found on Facebook nearby, businesses will need to have a fanpage created with accurate details added to the page, including phone, email, address, opening hours, etc. When your page is up and running, users will be available to find your business to check-in, rate it and see which friends in their network have visited or shared information about your business.
The real value from Nearby is the word-of-mouth, social aspect of the mobile application. Seeing ratings, reviews and check-ins from the user’s peer network will influence their decision to visit your business. To encourage your customers to check-in and rate your business on Facebook Nearby, consider offering an incentive for activity with your business on the ap. Offer a discount or other special offer when customers can show that they checked in or gave your business a rating.
And don’t forget to use Facebook Nearby when you’re on the go – it will help you make that lunch spot decision in an unfamiliar part of town.